Tracker Mode · for brand-tracking agencies

Close every wave on time.Keep every trend intact.

N-Infinite completes the quota cells your fieldwork can't reach by the deadline, from that wave's own respondents. Smaller field targets, on-time delivery, a trend your client can trust.

Start with a backtest See the benefits

Works from your final .sav or CSV · Decipher, Qualtrics or any platform

Wave 14 · Fieldwork
Quarterly brand tracker, n = 480
Illustrative
Day09
  • Women 25–44 · Metro120 real
  • Men 25–44 · Metro120 real
  • Women 45+ · Regions90 real
  • Men 18–24 · Regions38 real + 22
  • Small-brand users30 real + 20
  • Men 55+ · Ruralband +222 real + 18
Real interviewsCompleted by N-InfinitePlanned field target
Closed on day 9 with every cell at target. Band use is flagged.
Who gains

Your agency gains time and margin. Your clients get a better read.

For your agency

Run the tracker on your terms.

  • Better margin on every waveThe most expensive interviews are the ones you stop paying for.
  • Deadlines you controlClose on the cut-off date instead of chasing the last completes.
  • Stronger proposalsQuote finer cuts and shorter field times without raising your price.
  • No surprises at deliverySetup carries over, and anything the boost flattens is flagged before your client sees it.
For your clients

Give the brand a better read.

  • Reports on the promised dayResults arrive while marketing decisions are still open.
  • Readable cuts every waveRegions, younger segments and users of smaller brands reach a usable base.
  • A trend they can trustEvery wave-over-wave change is checked against real respondents.
  • Their data stays theirsNever used for another client, and deleted on a fixed schedule.
What changes for your tracker

The slowest cells stop setting your deadline.

Hard cells are your thinnest bases, slowest interviews and costliest completes. Tracker Mode handles all three without breaking the series.

Time

Deliver on the date you promised.

Set a cut-off. What the field hasn't reached by then is completed from that wave's own respondents.

5 daysearlier, in this example wave
Tracker Mode
Delivered · day 11
Field alone
day 16
Illustrative
Day 1Day 19
Coverage

Readable bases in every hard cell.

Regions, young men, smaller-brand users: every cell reaches target, with a minimum of real interviews behind it.

Small-brand usersn = 50
30 real20 by N-InfiniteFloor · 25 real
Cost

Less field, every wave.

Fix the synthetic share per hard cell from wave one. Field targets drop and stay stable.

Field target · 60% of each hard cellSame split every wave
Continuity

A trend you can defend.

Every wave report puts the boosted change beside the change in real respondents weighted to the same quotas. If the boost flattens a move, the report flags it.

Boosted sampleReal, weighted to quotasSpontaneous awareness, % · example
383430 W9W10W11W12W13W14
W14 vs W13BoostedReal, weightedCheck
Spontaneous awareness+2.2+2.6Matches
Consideration−1.1−0.8Matches
Brand usage+0.6+1.9Flattened · flagged
Savings calculator

What Tracker Mode saves on your tracker.

Set the sliders to one of your trackers. The starting values are examples.

Your tracker
Net savings per year
0
of your annual field budget
Field budget today0
With Tracker Mode0
FieldworkN-InfiniteSaved
0hard-cell interviews you no longer field each year
0field days back on the calendar each year

An estimate from your inputs, not a quote. N-Infinite completes at most half of a hard cell, and every cell keeps a minimum of real interviews.

Pilot program

Prove it on your own tracker first.

We replay 3 to 6 of your past waves with part of the hard cells held back. You judge the series against your full real data and against upweighting.

  1. 01Send past wavesFinal files only, any platform.
  2. 02We rebuild the hard cellsWith fixed Tracker Mode settings.
  3. 03You compare the seriesOn metrics agreed before we start.
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