Tracker Mode · for brand-tracking agencies

Close every wave on time.Keep every trend intact.

N-Infinite completes the quota cells your fieldwork can't reach by the deadline, from that wave's own respondents. Supplemental data based only on what you've collected. No new sample sources, and no change to the mix you approved.

Start with a backtest See the benefits

Works from your final .sav or CSV · Decipher, Qualtrics or any platform

Wave 14 · Fieldwork

Quarterly brand tracker, n = 480

Illustrative

Day09

Women 25–44 · Metro120 real
Men 25–44 · Metro120 real
Women 45+ · Regions90 real
Men 18–24 · Regions47 real + 13
Small-brand users38 real + 12
Men 55+ · Rural30 real + 10

Real interviewsCompleted by N-InfiniteBar length = cell size

Closed on day 9 with every cell at target. 35 of 480 completes modeled (7%).

Who gains

Your agency gains time and margin. Your clients get a better read.

For your agency

Run the tracker on your terms.

Better margin on every waveNo increase in costs for those last completes.
Deadlines you controlClose on the cut-off date instead of chasing the last completes.
Stronger proposalsQuote finer cuts and shorter field times without raising your price.
No surprises at deliverySet up once and reused every wave. You see how many completes were modeled in each cell before anything reaches your client.

For your clients

Give the brand a better read.

Reports on the promised dayResults arrive while marketing decisions are still open.
Readable cuts every waveRegions, younger segments and users of smaller brands reach a usable base.
A trend they can trustEvery wave-over-wave change is checked against real respondents.
Their data stays theirsNever used for another client, and deleted on a fixed schedule.

What changes for your tracker

The slowest cells stop setting your deadline.

Hard cells are your thinnest bases, slowest interviews and costliest completes. Tracker Mode handles all three without breaking the series.

Time

Deliver on the date you promised.

Set a cut-off. What the field hasn't reached by then is completed from that wave's own respondents.

5 daysearlier, in this example wave

Tracker Mode

Delivered · day 11

Field alone

day 16

Illustrative

Day 1Day 19

Coverage

Readable bases in every hard cell.

Regions, young men, smaller-brand users: every cell reaches target, with a minimum of real interviews behind it.

Small-brand usersn = 50

38 real12 by N-InfiniteFloor · 25 real

Consistency

Consistent fielding, every wave.

Know you can reach each cell's planned end sample every wave. Modeling steps in only when and where a cell is still short at the deadline, without bringing in new sample sources.

One hard cell · every wave at 100%Modeled only where field fell short

Continuity

A trend you can defend.

Modeled completes shouldn't change your story. Each wave, every KPI's change is shown two ways: in the final sample, and in your real interviews alone. If the two disagree, the report flags it before your client sees it.

Final sampleReal interviews onlySpontaneous awareness, % · example

W14 vs W13	Final sample	Real only	Check
Spontaneous awareness	+2.2	+2.6	Matches
Consideration	−1.1	−0.8	Matches
Brand usage	+0.6	+1.9	Differs · flagged

Savings calculator

What Tracker Mode saves on your tracker.

Set the sliders to one of your trackers (the starting values are examples) to see bottom-line cost savings scenarios. Then add your time saved, which we don't put a price on, and your peace of mind knowing your tracker will complete on time.

Your tracker

USD EUR GBP

Interviews per wave Waves per year % of total sample in difficult-to-fill cells % of those filled by N-InfiniteUsing 50% max for this example Cost per interview, regular cells Cost per interview, difficult-to-fill cells Days the difficult-to-fill cells add to field

N-Infinite cost per wave

Typical N-Infinite costs per wave range from to . Compare that to your gross savings to see your bottom line.

Low end High end

Gross field savings per year

Field budget today0

Field budget with Tracker Mode0

FieldworkSaved

Net savings, after N-Infinite	Per wave	Per year
Low end	0	0
High end	0	0

0difficult-to-fill interviews you no longer field each year

0field days back on the calendar each year, not priced in

An estimate from your inputs, not a quote. EUR and GBP use approximate exchange rates. N-Infinite completes at most half of a difficult-to-fill cell, and every cell keeps a minimum of real interviews.

Pilot program

Prove it on your own tracker first.

We replay 3 to 6 of your past waves with part of the hard cells held back. You judge the series against your full real data and against upweighting.

01Send past wavesFinal files only, any platform.
02We rebuild the hard cellsWith fixed Tracker Mode settings.
03You compare the seriesOn metrics agreed before we start.

Try Tracker Mode on a test case. Let us prove your trackers are better off with N-Infinite built in.